How you promote a product in your retail store can make or break its overall success. There are various techniques that strategic business owners use for product promotion. The following guide can help you promote products more effectively, potentially ensuring that you sell more units and increase your store’s profitability.
Many companies use POP, or Point-of-Purchase, displays to highlight a particular item they want to sell or or to reel in impulse buyers. POP displays have eye-catching art and a unique design, and can be featured anywhere in a store. Given their diversity, it can be hard to pin an exact price on how much one will cost. However, once you know the factors that can affect their[…]
You may believe that products sell themselves, but in reality clever merchandising makes the difference between them leaving your door and sitting on the shelf. There are many types of visual merchandising displays that are appropriate for different spaces and types of products. From special shelving to large format graphics, here are some of the most effective types of[…]
With online shopping becoming people’s preference, stores are working to up their game to attract customers through their doors. Their starting line to garnering attention is in the window display. This is where a store can make their first impression on passersby and entice them to look past the limited products on display to explore the rest of the inventory inside. Simply[…]
Do you have a new product you want to advertise this week? Or perhaps your business won an award you want to display for the next few years? Window clings and decals can catch the eye of passing customers and convey them key information, but which is better suited to your store? Learning the difference between window clings and decals can help you make the right choice with[…]
Gaining brand loyal customers is a hard sell even with a proven, successful marketing plan. However, if you can encourage customers to stay in your store just a little longer, they might just pick up an extra item or two for checkout. One of the most effective and affordable ways to do this is with POP, or point of purchase, displays.
When planning for a conference, it’s essential to find a way to make a real statement with your attendees. After all, you want them to remember you long after they have left the venue. How can you make your conference stand out from others? With the right branding materials in place, you can make a lasting impression.
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