If you stop and think, what is it that motivates a customer to close the sale on a product? It is a combination of many marketing ingredients. Color, visual graphics, messages appealing to a customer’s need are all part of a successful recipe that makes a product enticing. Selling a product is about telling a story, and a story needs props to set the stage. As you think about[…]
Want to liven up your store without spending a fortune? A window graphic could be just what your store needs to bring in more business. However, choosing the right material, images, and design can be a challenge with so many options available to you. Learning about your some examples can help you choose the right one for your store.
With so many consumers using online shopping to make purchases today, brick and mortar stores need all the help they can get to catch their customers’ attention and encourage them to buy their products. Point-of-purchase (POP) displays are a great way to market your merchandise and give you many different options to choose from to display products. However, there are a variety[…]
How you promote a product in your retail store can make or break its overall success. There are various techniques that strategic business owners use for product promotion. The following guide can help you promote products more effectively, potentially ensuring that you sell more units and increase your store’s profitability.
Many companies use POP, or Point-of-Purchase, displays to highlight a particular item they want to sell or or to reel in impulse buyers. POP displays have eye-catching art and a unique design, and can be featured anywhere in a store. Given their diversity, it can be hard to pin an exact price on how much one will cost. However, once you know the factors that can affect their[…]
You may believe that products sell themselves, but in reality clever merchandising makes the difference between them leaving your door and sitting on the shelf. There are many types of visual merchandising displays that are appropriate for different spaces and types of products. From special shelving to large format graphics, here are some of the most effective types of[…]
With online shopping becoming people’s preference, stores are working to up their game to attract customers through their doors. Their starting line to garnering attention is in the window display. This is where a store can make their first impression on passersby and entice them to look past the limited products on display to explore the rest of the inventory inside. Simply[…]
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