When planning for a conference, it’s essential to find a way to make a real statement with your attendees. After all, you want them to remember you long after they have left the venue. How can you make your conference stand out from others? With the right branding materials in place, you can make a lasting impression.
Events and trade shows are excellent opportunities to get your brand, services, and products in front of the eyes of prospective customers. But with so many other booths, how do you get the attention of attendees? The most successful trade show booths tend to have a few key characteristics in common. Learning what these are can help you design a booth that effectively[…]
You've been tasked with planning an event and you want it to be a success. You dream of creating the event of the year where attendees describe it as "not to be missed" and "unforgettable.” Your team has chosen a top-notch location, hired the best speakers, selected the finest foods, scheduled awe-inspiring entertainment, and considered every detail... all so your conference[…]
It’s no secret that conferences are a great way to personally connect with clients, potential clients and other valuable members of your industry. The real challenge for many businesses is finding ways to brand them creatively and effectively so that the end result is a “must attend” event. To achieve this end result, it helps to look take a closer look at what some of the[…]
Nothing brings together a corporate event, trade show, or expo like a dazzling, spectacular banner. Large format graphics are the focal point of major events and are central to event branding and advertising strategies. What’s the design process for a large format graphic and how does it differ from that used to create smaller images? Learning what tweaks you’ll have to make[…]
When planning a conference, creating a conference brand is as important as finding sponsors and attracting potential attendees. Without some sort of unique branding technique, your conference may fall flat and prevent the opportunity for a repeat event next year. Though it may seem daunting, your brand should flow consistently across your pre-event promotions, the event[…]
There are many factors to consider when you’re organizing a conference. All the different tasks you need to take care of can be overwhelming, so it’s a good idea to break them down into small steps so that you’re not trying to accomplish everything all at once at the last minute. With careful preparation, you can plan a successful conference that will resonate with attendees.
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